CLIENT OBJECTIVE
Tim Cestnick is a leading expert and lecturer in the areas of Canadian tax and personal finance. Tim was seeking an online brand identity for a Tim Cestnick web site.
He also wanted his web site to provide his audience – financial advisors, the media, and the general public – the following:
- Answers to tax questions and the opportunity to discuss tax issues.
- Access to current and archived articles he has written for the Globe and Mail.
- The ability to purchase of Tim’s books and Tax Templates online.
- Additional information about Tim Cestnick.
CHALLENGE
Tim had previously worked with members of the Jig team on the development of an online community (web portal) for Waterstreet.ca, and he was pleased with the outcome. His vision for the Tim Cestnick web site encompassed many of the same functional requirements as the web portal. However, his budget prohibited him from hiring the professional development team he needed to develop the functions.
SOLUTIONS
A branding and design development process was used to identify an effective brand to convey the look, mood and tone the client required.
- Reliable and informative
- Superior
- Professional
- Profitable