Introduction to Google Analytics 4
Join us on September 22nd at 1:00pm (EST) for a one hour webinar on GA4. This webinar will introduce new users to the interface and familiarize them with some basic features.
Google Analytics 4 property is now the default when you create a new property in Google Analytics. If you already have Universal Analytics, you will at some point have to upgrade to GA4. And if you’re just creating your Google Analytics account, you will be prompted to do so in GA4.
In this intro session, we will look at the basics of GA4 and how to navigate through the new interface. We'll go over the importance of analytics for organizations, how analytics data will help you optimize content on your website to get more visitors, donors or volunteers.
GA4 offers many more tracking opportunities such as web and app-based tracking, event-driven data model and automatically tracks events like scroll, outbound link clicks, site search, video engagement and file downloads. This session will help you learn how to find and interpret all this data and put it to use for your organization.